"The idea for a visual love letter to NY basketball was born when Red Cafe’s unreleased track “Heart & Soul” established itself as an instant office-favorite at K1X headquarters in Munich (Germany) last spring. Niels Jager (K1X Go-To Guy): “The tune was on replay 24/7. And one day it hit us: let’s build a statue for NYC streetball!” Red Cafe’s ode to the city that never sleeps is a Pete Rock production that boasts all the makings of a hip hop classic. K1X, who has been active in the outfitting of several high profile NYC streetball tournaments for several years, was all the more surprised to find out that this beast of a tune was not yet a prime focus of Red Cafe’s record label. Shake Down quickly agreed to let K1X shoot a poetic clip for the song, whose lyrics are a glowing personification of K1X’s appreciation for street basketball: The Heart & Soul of New York City."
Red Cafe - Heart and Soul of New York City by K1X from K1X on Vimeo.
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